Signal27 Feb 2020
Lidl’s recycled packaging hooks plastic-wary shoppers

Lidl is repackaging its fresh fish using recycled materials and ocean-bound plastic to limit the plastic waste ending up in the sea. With people feeling guilty about buying single-use plastics, upcycled packaging can provide an eco-friendly alternative at no additional cost or inconvenience.

Lidl’s recycled packaging hooks plastic-wary shoppers