Despite moves towards inclusion and inclusivity, LGBTQ individuals are often underrepresented and underserved. Looking to shed better light on these communities, the next UK census, which will take place in 2021, will look to better represent different sexual orientations and gender identities.

As people grow more aware of the vast spectrum used to define gender and sexuality, there’s an expectation for the media to wise up and represent LGBTQ issues faithfully. With digital magazine Them, Condé Nast is giving queer voices a platform to talk about pop culture, politics and news.

A Starbucks campaign has won praise from the LGBTQ+ community for its progressive and empowering portrayal of the everyday difficulties faced by trans people. Keen to depart from reductive stereotypes, people are hungry for more realistic illustrations of minority groups in the media.

The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.