Beauty company Estée Lauder has launched an in-store app that uses AI to match customers with the right shade of foundation. The feature not only taps into demands for personalisation, but it also adds an experiential twist in a bid to get more shoppers through the doors.

Nike has launched a new flagship store called 'The House of Innovation 000' in midtown NYC. The sportswear brand says it’s their most innovative store yet, with a store design that promises a more seamless shopping experience and a concept that pushes personalisation above all else.

Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.