Needing the toilet might be a natural process, but so it seems is the burning guilt of using a restaurant or bar’s without permission. A TENA study has found the average Briton pays nearly £50 per year to establishments in order to feel they have the right to use their loos.

Nearly half of UK adults believe that advertising has a positive impact on society, according to a study by the Advertising Association (AA) and Credos. Despite widespread distrust in public and private institutions, it seems people are still optimistic that brands can effect meaningful change.

Instagram has long been the domain of the young and glamorous, but a small group of older women is stepping up to claim a slice of the pie. These Boomers are using social media to subvert social norms around ageing, remaining as outspoken in later life as they were in their youth.

Although over-50s hold the vast majority of the world’s wealth, marketers tend to direct their attention – and budgets – towards younger audiences. Canvas8 spoke to Cesare Amatulli and Alessandro M. Peluso to find out how youth-focused advertising impacts the spending habits of Seniors.