The beauty industry is growing greener, more natural, and more ethical – and its target audience increasingly younger, with brands like Chantecaille launching luxury ranges for children. How and why are affluent Chinese parents leading the emerging trend in luxury skincare for children?

Sales of fine whisky are booming in India and China as members of the middle classes shake off the frugal habits of past generations. How has the drink come to be seen as a status symbol in the world’s two most populous nations? And why does it appeal to Gen Yers and women in particular?

Coinciding with the release of Star Wars: The Rise of Skywalker, Coca Cola Singapore has released limited-edition themed bottles that feature light-up lightsabers. The release takes Star Wars fans on a hunt, revealing an imaginative path to purchase as people tire of regular food and bev offerings.

Japanese makeup brand Shu Uemura’s collaboration with Pokémon broke the internet, causing servers to crash when it was released on pre-sale. This overwhelming response shows how high-profile brand collaborations with nostalgic connotations have the power to drive consumer interest.