With loneliness linked to a range of health problems among the elderly, arts charity Magic Me is tackling this issue by running cocktail parties in care homes with the help of volunteers. How can intergenerational connections keep older people happy and healthy in their later years?

Looking for love online can be a minefield at the best of times, but it’s proving especially difficult for single 50- and 60-somethings who may not feel as comfortable on the platforms used by younger generations. How does Boomer-focused app Lumen address this cohort’s dating needs?

Despite being seen as the wealthier generations, many Boomers and Seniors face an education gap around the cost of energy. With more than two million over-65s planning to ration their energy during cold spells, there’s room for brands to offer more transparency and information.

Age UK has partnered with popular British TV seriesCoronation Streetto raise awareness of the loneliness that many elderly people experience during the festive season. By airing its ad alongside a familiar TV storyline, Age UK hopes to make its message more relatable.