NatWest has set aside a large support fund to help companies navigate the coronavirus health scare. With COVID-19 announced as a pandemic by the WHO, people are on edge - and rather than capitalising on people’s fear, brands can earn trust by providing tangible support.

More than 3,500 French people ignored coronavirus warnings and gathered to break the world record for a group of people dressed up as Smurfs. The event shows how people are countering seclusion with solidarity, finding a sense of purpose and belonging in alternative acts of community.

In the wake of the steepest drop in trust in recent history, established business, media, and government institutions are being eyed with suspicion. Canvas8 spoke with Rachel Botsman, author ofWho Can You Trust?, to understand who holds sway in the midst of a global trust implosion.

How are climate concerns impacting everyday decisions? Why is honest discussion essential to breaking down old stigmas? And what actions are people taking to live up to their values? The 2020 Expert Outlook features 42 members of the Canvas8 Network on what to expect in the year ahead.