With much of the US on COVID-19 lockdown, Ford is looking to meet people where they are. As such, the brand has pulled its upcoming campaign and commissioned two outbreak-sensitive replacement spots to better resonate with consumers during a time of crisis.

NatWest has set aside a large support fund to help companies navigate the coronavirus health scare. With COVID-19 announced as a pandemic by the WHO, people are on edge - and rather than capitalising on people’s fear, brands can earn trust by providing tangible support.

Membership schemes and referral bonuses are just a few of the ways brands try to boost shopper loyalty – but are they enough to forge long-term commitments? Canvas8 spoke to Debra Grace, a marketing professor at Griffith University, about how to measure people’s relationships with brands.

Managing chronic health conditions can be hard. Omada combines behavioral science and data monitoring to help individuals make changes – and helping healthcare providers and employers save money. It goes the extra mile by linking users with IRL health coaches and support networks.