While in the past, some brands' CSR efforts have fallen flat, most Americans are happy to see them taking steps to protect people during the coronavirus pandemic. Research suggests that brands that tailor their interactions to particular audiences can foster more positive sentiment.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.

In a social climate in which many ads seem irrelevant, Nike is using its influence to spread a message of hope and collective action. Addressing the measures people can take to combat the coronavirus outbreak, the brand has launched a campaign that leans into positivity to offer inspiration.