With much of the US on COVID-19 lockdown, Ford is looking to meet people where they are. As such, the brand has pulled its upcoming campaign and commissioned two outbreak-sensitive replacement spots to better resonate with consumers during a time of crisis.

People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.

Nike’s Chinese New Year campaign explores how traditions are transforming in modern-day China. With Gen Yers and Zers keen to uphold traditions but equally eager to embrace tech and innovation, the advert’s authentic and light-hearted approach looks to bridge the gap between old and new.

With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.