With most cases of domestic violence going unreported, two charities have teamed up with Amazon to enable people to pledge their support using their Alexa. With consumers expecting brands to stand up against social issues, this partnership with Alexa can help to drive loyalty.

In a country where even talking about rape is seen as taboo, women are demanding safe spaces where they can report sexual abuse. Smashboard is an app that uses blockchain technology to ensure anonymity and provide a platform of support for women.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?