American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?
Helena Price Hambrecht is the founder of Haus, a low-alcohol aperitif brand that is designed for drinking with friends at home.
Karen Bird is a catering expert and business manager at hospitality supply company Catering24.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.