For self-isolaters who can no longer attend hair salon appointments IRL, Bleach London has launched ‘Hair Party’, a virtual salon created to ease people into at-home haircare. The move shows how brands can use fun and levity to help people retain a sense of self in unusual circumstances.

With the COVID-19 pandemic causing people to stay at home out of a sense of public responsibility, artists are having to cancel shows worldwide. How are live-streaming platforms filling the void, and could digital behaviours during the crisis create long-term changes in how people consume music?

People are calling out for brands to drive change and act as partners in tackling the world's problems. In the middle of the COVID-19 pandemic, this means they want to see companies do their part in tackling the virus and supporting consumers through their advertising campaigns.

From stockpiling toilet paper to dropping £100 on a plain t-shirt, hype can get people doing all sorts of seemingly strange things. Canvas8 spoke to Gemma Milne, author of Smoke & Mirrors, to learn more about this psychological phenomenon and the role it can play in a public health crisis.