Big box chains and discount retailers may be expanding their influence across Middle America, but many rural and suburban residents in these states still struggle to access fresh and nutritious food. What are they searching for at supermarkets and how are stores meeting their expectations?

People are calling out for brands to drive change and act as partners in tackling the world's problems. In the middle of the COVID-19 pandemic, this means they want to see companies do their part in tackling the virus and supporting consumers through their advertising campaigns.

While in the past, some brands' CSR efforts have fallen flat, most Americans are happy to see them taking steps to protect people during the coronavirus pandemic. Research suggests that brands that tailor their interactions to particular audiences can foster more positive sentiment.

Online grocery shopping has been slow to take off in the US, but with COVID-19, more people than ever are signing up for the service. Shipt offers same-day delivery from a variety of retailers, providing quick, clean, and convenient drop-offs at a time when it's never been more appealing.