White Claw shot to success because of its refreshing taste and low-cal allure. Tapping into this hard seltzer craze is Molson Coors’ Lienenkugel Spritzen line – beer lightened up with a splash of seltzer, for health-focused Gen Yers looking to loosen up without adding extra calories or carbs.

White Claw achieved an almost-universal status as the preferred drink of young Americans during the summer of 2019. The flurry of memes and rallying cries of “Ain’t no laws when you’re drinking Claws” show the far-reaching appeal of this health-conscious and easy-to-drink summer beverage.

Once a favourite beer of Napoleon’s troops and Prussian king Frederick Wilhelm, Berliner Weisse eventually became known as a tacky tourist drink and fell out of popularity. But thanks to a growing craft beer movement and a focus on local production, could the Berlin beer be poised for a comeback?

Cutting down on alcohol has been on the up for a while, but what about drinkers watching their weight? As pressure mounts on the beverage industry to rein in its appetite for sugary drinks, brands are launching low-cal tipples to help align with drinkers’ health-consciousness.