As the mercury continues to rise and summer is finally within our grasp, people start to think about how to while away those lazy, hazy weekends. Enter Lake Life Vodka, the newest offering from New Holland Spirits – inspired by Michiganders’ love of summer lake culture.

An abundance of lackluster single-serving wine options inspired Dana Spaulding, the founder of Wander + Ivy, to produce luxe, premium versions. With young wine consumers cautious about splashing out on big bottles, the smaller containers allow for more casual experimentation.

Using low-calorie recipes and easily identifiable ingredients, spiked seltzers are gaining popularity among health-conscious drinkers. In response to the changing tastes of Gen Yers and Zers, brewer AB InBev is launching a line of cheaper seltzer drinks targeted at college students.

Forgot rainbow shots and vintage jukeboxes, the American bar is enjoying a cultural renaissance. Drinkers across the country are being expertly served by a legion of drinking establishments that offer experiential adventures to audiences eager to drink up novel spirits and beautiful design.