COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?

Offering activations that focus on fun, safety, and engagement, beer brand Heineken has been working to boost its profile and engagement in Brazil. Amid changing drinking habits and a growing taste for premium and craft beer, the company is growing in popularity among Brazilians.

Alcohol consumption may be declining Down Under, but more than two-thirds of Aussies still consider a drink with mates to be a great national tradition. Can low- and no-alcohol beers provide an adequate substitute for booze? And what constitutes a beer-drinking experience without the beer?

Despite growing evidence that Aussies are moderating their drinking behaviour in a positive manner, mainstream media regularly raises the red flag regarding the drinking habits of middle-aged mums. The consequence is a perpetuating cycle of stress-drinking about factors that contribute to stress-drinking.