The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

Organic and sustainable homecare products may have been on the rise pre-pandemic, but as hygiene becomes a top priority, people are bringing a new set of demands to domestic maintenance. Brands in the home space have the opportunity to pivot to meet these shifting preferences.

As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?

After being cooped up to slow the spread of COVID-19, quarantine measures are being relaxed in China, and people are celebrating by going out on luxury 'revenge spending' sprees. This behaviour could eventually replicate itself across the world as more countries overcome the outbreak.