As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?
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Suya Wang is the former head of China research at the Financial Times. She has worked with Xinhua Finance, where she covered macro-economics and technology. Suya joined the Financial Times in 2009 and was promoted to research director in 2012.
Dr. Diane Wei Liang is an international best-selling author, broadcaster and award-winning business professor. She holds an MBA and PhD from Carnegie Mellon University and has appeared as a China specialist on the BBC, ITV, and Channel4.
Felicia Schwartz is the founder of China Insight and a cultural insight specialist with 15 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence her career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.
