A survey has found that half of consumers are okay with brands running ‘normal’ campaigns that aren’t linked at all to the pandemic. And as people tire of repetitive ads that try hard to strike a heartfelt tone, veering away from that narrative could capture more people’s attention.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

With the COVID-19 pandemic causing people to stay at home out of a sense of public responsibility, artists are having to cancel shows worldwide. How are live-streaming platforms filling the void, and could digital behaviours during the crisis create long-term changes in how people consume music?

Hundreds of thousands of fashion fans have tuned into Moscow’s first online-only fashion week. As the COVID-19 pandemic pushes brands and major event organisers to embrace digital engagement, these climate-friendly adaptations could become a new norm.