With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

With people across the US increasingly self-isolating and staying inside, they’re finding innovative ways to socialize. Netflix Party is a Chrome browser extension that creates a sense of community and lets people watch their favourite movies and shows together even when they’re miles apart.

Amid the uncertainty surrounding the COVID-19 pandemic, Britons are seeking solace from literature and buying up stories about fictional pandemics. With people’s fears and anxieties getting greater every day, they’re turning to fiction for answers – but it could add to the hysteria.

People have increased their news intake considerably to stay informed about the COVID-19 crisis. But while the 24/7 cycle features a seemingly endless stream of negative stories, there's been a shift among many readers and viewers to seek out feel-good headlines that offer some hope.