Gen Yer parents want their kids to eat well. However, finding time to make healthy meals, the cost of quality food, and a lack of knowledge about nutrition present some challenges. How are Gen Yers finding solutions, and how can brands help parents raise the next generation of healthy eaters?

More than ten million Britons are underserved by healthy and affordable food outlets. They live in what are known as food deserts, whether in housing estates or rural areas, and socioeconomic factors mean it’s the poorest that are hit the worst. How can brands better cater to these areas?

Doctors often tell patients to eat more healthfully, but vague advice can make it hard for them to follow through. To make diet changes more manageable, Kroger has launched a program that sees physicians writing ‘food prescriptions’ for patients that can then be fulfilled at a grocery store.

Living a healthy lifestyle sounds great in theory, but maintaining it can be difficult. A study has revealed that the pressure to maintain a healthy diet is making Americans stressed out and confused, presenting an opportunity for brands to guide them toward healthy decisions.