The COVID-19 pandemic has fundamentally altered the nature of daily life, from postponing major events and shutting down entire industries to restricting the movement of billions worldwide. Canvas8 spoke to 19 people to understand how they’re coping with and adapting to these changes.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

Passover is normally one of the busiest times in Jerusalem, but COVID-19 has upheaved norms in 2020. As people of faith navigate a world without IRL interactions, VR services are letting them connect with one another and visit sacred landmarks from the comfort of their homes.

While in the past, some brands' CSR efforts have fallen flat, most Americans are happy to see them taking steps to protect people during the coronavirus pandemic. Research suggests that brands that tailor their interactions to particular audiences can foster more positive sentiment.