The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

Rising eco-consciousness is seeing more US homeowners show interest in home solar panels – but many face barriers due to the associated costs. Brands that provide accessible and convenient ways for people to harness renewable energy (via community initiatives, for instance) may prove popular.

More than two-fifths of Britons prefer to buy British regardless of the cost, mainly for environmental reasons. However, consumers are often confused about where the products they buy are being produced, leaving room for brands to show off their Made in Britain credentials.

The COVID-19 pandemic has fundamentally altered the nature of daily life, from postponing major events and shutting down entire industries to restricting the movement of billions worldwide. Canvas8 spoke to 19 people to understand how they’re coping with and adapting to these changes.