A lack of bilingual staff is preventing many Hispanic Americans from accessing vital mental health support. Training medical professionals to speak Spanish is a long-term solution, but brands can fill the short-term gap with apps and services tailored to underserved communities.

Tracking apps, wearables, and telemedicine services hold the potential to transform healthcare for women. But just how much autonomy do these digital tools provide over one’s wellbeing? And as traditional healthcare models diversify, how can they best harness tech to serve female patients?

Public opinion has reached a tipping point, with the majority of Americans in favour of a single government-funded healthcare system. As Americans contemplate a vital industry that's failing many citizens, they’re rethinking the direction in which they want healthcare to develop.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.