Americans are taking more prescription medications than ever before – but forgetfulness and ignorance lead many people to take them at the wrong times, in the wrong amounts, or not at all. CVS’ ScriptPath system aims to help patients by simplifying and organizing dosing schedules.

With a thousands of ways to improve the American healthcare system, big tech names, from Uber to Amazon, are stepping in to provide better access, while startups are providing alternatives to traditional care. But do people really want to see a Silicon Valley ethos applied to medical care?

The American healthcare system could certainly use some improvements to make it cheaper and more effective. But rather than trying to fix a flawed model, Forward is taking an entirely new approach, focusing on tech-led proactive and preventative care through a subscription service.

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?