As the COVID-19 pandemic restricts people’s movement, domestic habits are being shaken up to stave off boredom and maintain social ties. Canvas8 spoke to 18 people from around the world to understand how they’re spending their time in self-isolation and what new routines they’ve established.

With plans cancelled and people stuck indoors, lockdown has left many feeling bored. Canvas8 spoke to Dr. John Eastwood and Andrew Hunter, who research the psychology of boredom at Toronto’s York University, to better understand why people become bored, and how brands can help.

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

Alexander McQueen has launched a creativity initiative encouraging people to make digital art based on materials provided by the fashion house. With discretionary spending dropping during COVID-19, brands are staying connected to their fans by offering educational and entertaining content.