User confidence in social media giants has been plummeting in the wake of data privacy scandals and the rise of ‘fake news’. As a result, many are choosing to connect with like-minded individuals in micro-spaces that they believe can offer better security and a sense of community.

A survey has highlighted Americans’ lack of understanding when it comes to what companies Facebook owns. While people are becoming increasingly wary of how their data is handled and by whom, there’s a knowledge gap that’s keeping them from protecting themselves efficiently.

Whether it’s steps, heart rate, or weight, many people track their health. But as data privacy concerns grow, the use of apps and wearables is falling, leaving room for brands to work more closely with trusted doctors to earn confidence and quell fears about data breaches.

Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.