COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?

In partnership with Diageo, MTV has launched Weekend Not Wasted, a web series about the benefits of dodging the weekend hangover. It's acknowledging young people's focus on wellbeing, encouraging them to consume alcohol in moderation to make the most of their free time.

Research has revealed that Australians are drinking more alcohol during lockdown. While this may be good news for drinks brands, it also raises health concerns, creating an opportunity for brands to foster safer drinking habits and improve Aussies’ understanding of drinking’s health risks.

Britain’s drinking culture is transforming as the stigma surrounding alcohol abstinence fades and the price of a pint climbs ever higher. What are teetotallers and moderate drinkers choosing to consume in social situations? And how are pubs and bars keeping punters coming back?