Football in England has agreed on a plan to get matches underway, with games to be played behind closed doors starting in June 2020. Knowing that these highly-anticipated games will be available to watch online or on TV, sponsors are looking for experiential ways to keep fans at home engaged.

An Australian board games disruptor is partnering with Deliveroo to bring family favourites to people’s doorsteps while they’re in lockdown. As people look to pass the time, Winning Moves’ savvy partnership pairs eating with board games, creating new moments in the home.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

The concept of car ownership may be losing its luster for some people, but advances in technology are making it more appealing to others. How are brand innovations helping to turn functional vehicles into a ‘third living space’? And how will drivers and passengers be entertained in the future?