The physical shopping experience may never match the ease of e-commerce, but that doesn’t mean people are abandoning the high street. Brands are using concept stores, cultural events, and customisation to attract footfall and communities that care about more than products alone.

The COVID-19 pandemic has upheaved societies around the world – perhaps permanently. There’s an acknowledgement that everyday life will have to change post-lockdown to avoid further outbreaks, but could this transition also present a chance to usher in a fairer, greener, and less lonely future?

Trawling through pages and pages of home goods online can be more of a hassle than a convenience. Shaking up this model is Show Me My Home, an e-commerce concept from P&G that aims to bring the experiential elements of brick-and-mortar online to make it more intuitive.

With its scientific, no-nonsense approach to cosmetics, G-beauty has been on the rise for some time. But German brands are struggling to move shoppers to online in the wake of COVID-19, leaving room for innovation that brings the perks of local brick-and-mortar perusing to the digital sphere.