Gen Yer parents want their kids to eat well. However, finding time to make healthy meals, the cost of quality food, and a lack of knowledge about nutrition present some challenges. How are Gen Yers finding solutions, and how can brands help parents raise the next generation of healthy eaters?

Attracted by the supposed benefits of weight loss, mental clarity, and increased performance, intermittent fasting is booming in the biohacking community. But what does this eating behaviour say about people’s relationship with food? And how are consumer attitudes to diets changing?

As measures to control the spread of COVID-19 have seen people dealing with high anxiety and less access to gyms and personal trainers, they’re using apps to guide and empower exercise. In fact, estimates show that app downloads in the health and fitness category are higher than they’ve ever been.

Grocery retailers are providing online health and nutrition resources to help educate people on the benefits of eating well – and to make positive dietary changes. As the pandemic puts pressure on existing health structures, people are looking to brands to support their wellbeing during lockdown.