Boohoo faces a backlash after the campaign for its Xmas pyjama range lampooned OCD. The 'Obsessive Christmas Disorder' PJs have people calling the brand for trivialising mental health issues, reflecting expectations for brands to reflect their inclusivity in their products and communications.

As businesses reopen post-lockdown, employers have a greater responsibility than ever to look after employees’ health. At the same time, the BLM protests have honed people’s attention on the effects of systemic racism. So, how might the events of 2020 redefine ideas of a safe workplace?

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

We all have our favourite brand, the one we support unswervingly or whose products we buy no matter the price. So what do you do when they slip up – whether it’s a campaign or a corporate move that goes against what you believe? What will it take for you to forgive them?