Wary of toxic ingredients that harm the body or the earth, eco-conscious beauty fans have high expectations when it comes to the sustainability of products. French beauty brand La Roche-Posay is hoping to meet those demands by doing away with plastic in favour of cardboard sunscreen tubes.

Lidl is repackaging its fresh fish using recycled materials and ocean-bound plastic to limit the plastic waste ending up in the sea. With people feeling guilty about buying single-use plastics, upcycled packaging can provide an eco-friendly alternative at no additional cost or inconvenience.

Whether it’s buying a reusable coffee cup, ditching single-use water bottles, or simply recycling, there are countless ways for people to reduce their plastic waste and help to preserve the planet. Canvas8 spoke to eight Britons to find out whether they’re taking such actions and why.

People are keen to recycle, but often don’t because they find it burdensome or inconvenient. As eco action becomes more important to people the world over, how can brands better motivate them to recycle their waste? Canvas8 spoke to Karen Winterich, professor of marketing at PennState, to find out.