As people demand more varied representation, they’re looking for realistic depictions of their lives. Make Motherhood Diverse counters the lack of diversity in mainstream portrayals of motherhood by sharing the stories and experiences of real mums from all walks of life.

People have responded to the crisis in different ways – either due to personal choice, privilege, or circumstances outside of their control. Canvas8 spoke to Juliana Horowitz and Dr. Grant McCracken to understand how brands can uncover the nuances of the pandemic experience for their audience.

The psychological distress caused by COVID-19 has caused many people in isolation to rely on friends, family, online communities, and brands for a sense of normality. Canvas8 spoke to Xi Tian, a researcher at Penn State University, to understand what’s required for effective emotional support.

The UK’s NCT has long provided new parents with expert info and a route to a new set of pals. But the pricey classes and ideological zealotry mean that many mums are after an alternative. Enter Peanut, which applies a Tinder-like model to friendship, easing anxieties at this stressful life stage.