While mask-wearing is still compulsory in supermarkets across the US, hygienic behaviors like washing hands and sanitizing products at home aren’t happening as much. With anxieties around COVID-19 dropping off, people are tiring of the extra steps they have to take to get their weekly groceries.

Forget writing a list, running a quick errand, or even opening an app – where once online grocery shopping was the peak of convenience, Walmart’s voice-assisted collab with Apple and Google is upping the ante. As seamless shopping becomes the norm, the retailer is pivoting to meet shifting demand.

Portobel is helping food producers transform their business models into D2C-ready online stores. As Americans continue to shop online for groceries, there are calls for food retailers to reach these shoppers in more meaningful, convenient, and effective ways.

As COVID-19 lockdown measures have forced more people to rely on e-commerce, delivery channels have faced fresh challenges. Canvas8 spoke to Ken Allen, the author of Radical Simplicity, to understand how the pandemic could impact online shopping both in the short term and long term.