Lidl is ditching cartoons on its own-brand cereals in a bid to help parents feed their children healthier foods. As people become aware of the influence kids have on family purchases, brands can win over mums and dads by helping them nudge their little ones towards better eating habits.

Raising a family has always been expensive. But for many moms and dads in the US, squeezed budgets and rising social pressures mean they’re having to get creative to make ends meet. How are brands and fellow parents helping families to care for, feed, and clothe their little ones?

Unilever plans to put a stop to all its adverts that are directed at children in an effort to give parents control in deciding what their kids should eat. With childhood obesity a growing public health concern in many countries, people want brands to do their bit via responsible advertising.

Lidl is a German ‘hard discount’ supermarket chain that set up shop on British shores in 1994. Since then, it has quietly – but dramatically – altered the landscape of grocery shopping in the UK. With online shopping being king across industries, how is Lidl continuing to attract loyal customers?