The traditionally female-focused make-up market is steadily opening up to a new demographic – but what are the driving forces behind the male beauty movement? Canvas8 spoke to David Yi, the founder of Very Good Light, to understand how brands can tap into men’s growing interest in cosmetics.

Birchbox has announced the rebrand of its men’s brand, BirchboxMan, to Birchbox Grooming. As brands continue to delve into the male beauty market, ensuring that products are gender inclusive will be essential.

'Boy perms' are taking TikTok by storm as teens look to emulate idols like Timothée Chalamet. As guys begin to explore hairstyling and adopt more complicated beauty routines, beauty brands would do well to rethink what their male audience are looking for from products.

Beauty products are full of cryptic labels – paraben-free, non-comedogenic – and conflicting information. How do people know what’s right for them and where do they look for guidance? Canvas8 polled 2,100 Americans and spoke to eight people to identify what shapes their path to purchase.