Alexander McQueen has launched a creativity initiative encouraging people to make digital art based on materials provided by the fashion house. With discretionary spending dropping during COVID-19, brands are staying connected to their fans by offering educational and entertaining content.

As COVID-19 forces the closure of car dealerships and potential buyers spend more of their time online, the auto industry is recognising a need to modernise. But are people ready to purchase vehicles as they would clothes or books? And how can car brands deliver high-quality service digitally?

With 68% of people globally projected to live in cities by 2050, transport networks are expected to struggle moving urbanites around safely and quickly. As congestion soars, some HNWIs are taking to the skies in ‘flying taxis’, but could they provide a viable solution to commuting woes?

Riding on the success of Animal Crossing, Burberry has launched a surf game to celebrate its TB Summer Monogram collection. The luxury fashion gaming crossover taps into Gen Zers’ gaming habits, providing a playful point of entry for potential new fans.