Karlie Kloss struts her stuff in a navy suit with gold buttons, while fashion fans look on in delight. But the supermodel isn't on the runway – at least not in the traditional sense. This is Fashion Unites, a YouTube-streamed show filmed in models' own homes to raise funds to fight COVID-19.

Vivienne Westwood has returned to London Fashion Week (LFW) for the first time in two years, showcasing a politically charged collection that condemns the environmental damage caused by the industry. Westwood's message falls in line with shifting attitudes towards fast fashion and over-consumption.

As luxury brands become increasingly accessible to the everyday consumer, they are seen less as a symbol of class for Britons. Moving beyond branded luxury, status markers are shifting to be defined by the exclusivity and quality that luxury offerings can provide rather than the price tag.

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?