From Hollywood to the BBC, pay parity is grabbing headlines, but the world of influencer marketing still lacks transparency on the subject. By calling out racial pay disparities between influencers, an Instagram account is shedding light on the industry’s need for greater regulation.

The representation of ethnic minorities in the media may have improved over the past half-century, but accusations of tokenism and biased coverage remain prevalent. With broadcasters and publishers often shaping cultural agendas, how can they meet their audiences’ expectations for diversity?

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.