The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.
Chris Arning specialises in semiotics and cultural insight, boasting 20 years of experience working as a planner, qualitative researcher, and commercial semiotician. He has worked for clients such as Radio Centre, BMW Mini, GSK, UKTI, and the BBC, and is the co-founder of Semiofest, a celebration of semiotic thinking.
India Doyle is editorial director at Canvas8, helping brands to understand culture and their place in it. She leads a global editorial team to deliver strategic, actionable insights that keep Canvas8 members in tune with their audience. With over 10 years of experience as a culture and fashion journalist, India has contributed to the likes of SHOWStudio, Dazed and Confused, ekathimerini, Wonderland, and Dapper Dan magazine.
