To make managing their money easier for Americans, the Dave app links with existing bank accounts and aims to keep people in the black by notifying them when they’re about to go into overdraft. It also breaks down anticipated ingoings and outgoings, giving users an easy way to budget.

Distrustful of traditional financial institutions, Gen Yers are more likely to favor digital banking experiences, according to research. As a generation with more debt and lower incomes than their parents, digital challenger banks are providing them with a greater sense of control over their finances.

Trust in Australian banks is dwindling – just 36% of Aussies believe their bank has their best interests at heart. With the sector amid a shake-up, Up is giving people an easier way to manage their money, with flexibility, in-depth analysis and more human communication.

RBS has launched a digital banking app called Bó to help people form habits and routines that support money management. It joins a competitive fintech market, but consumers who are unfamiliar with and wary of challenger banks may trust the historic bank house's offering more.