As Gen Yers enter their financial prime, brands across sectors are looking at ways to adapt their offerings to meet the ethical expectations of this cohort. Online-only challenger bank Aspiration is appealing to them by putting trust, transparency, and sustainability at the heart of its business.

From reducing their use of plastic to going vegan, many Britons are adapting their behaviours to tackle climate change. This is feeding into their financial habits too, with roughly half wanting to ensure that the businesses they bank with don't invest their money in fossil fuels.

Since the financial crisis put banks in the hot seat, they’ve been fighting to win back people’s trust and affection. Canvas8 spoke to 20 men and women to understand what could persuade them to willingly engage in the life admin of switching banks.

An ethical bank is launching to help people make better and more environmentally-friendly financial decisions. With people concerned about managing their finances post-pandemic and steering away from climate-damaging lifestyles, Picnic wants to make smart choices easier.