Now touted as a multi-billion dollar industry, e-sports has brands queuing up to tap into a highly engaged audience and the players that are capturing their hearts and minds. What transformed a relatively niche entertainment model into a sporting leader?

Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?

Esports organization FaZe Clan is partnering with mobile streaming service Quibi to launchFaZe Up, a reality TV show that's looking to find competitive gaming stars. It's specifically targeting Gen Z's viewing and leisure habits, engaging a young audience through interactive entertainment.

What happens when the world’s most popular video game joins forces with the fastest-growing social network? Turns out, a dance competition.Fortniteand TikTok's emote contest is giving Gen Zers a chance to use their creativity to be immortalised in the game and earn digital fame.