Many people will relate to the difficulty in achieving a perfect winged liner. Applying makeup can be challenging for everyone at times, but for those who are less able, it can be incredibly difficult. Tackling this, Guide Beauty is a range of ergonomic cosmetics that are easy for anyone to use.

While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

For many people with hidden disabilities, wearing a mask can further complicate existing barriers. As the government enforces sanctions on people who don’t wear masks in public, a number of supermarkets have joined a scheme that recognises a sunflower badge for those who are exempt.