Dr. Anthony Fauci, the nation’s top immunologist, has attracted a dedicated stanbase due to leading the US in its fight against the coronavirus pandemic. His popularity sheds some light on how people’s attitudes to experts, and leaders, may change in a post-pandemic world.

From Obama’s ‘Hope’ poster to Trump’s red MAGA hat, strong visual cues are capable of rousing Americans’ energy for civic engagement – for better or for worse. But just how impactful is design in shaping the minds of voters? And how is it being used in the 2018 midterm elections?

Luxury fashion is undergoing a revolution. As the market welcomes a growing number of Gen Yers and Zers, the values once ascribed to luxury are less relevant. Streetwear company Madhappy is seizing this moment, setting an example for high-end brands looking to attract a younger cohort.

As Americans prepare to elect a new president, what qualities are they looking for in their future leader? What values do they idealise, and what traits are non-negotiable? Canvas8 sat down with 20 men and women from across the US to find out what they think makes prime presidential material.