American malls face an uncertain future amid shoppers’ growing preference for online and an over-supply of retail space. To entice people back, some owners and developers are prioritizing food, fitness and entertainment experiences – but will it be enough to weather retail’s reckoning?

Considered the most disruptive force to come into collision with the clothing industry this century, streetwear – and hype culture – has transformed fashion. With established brands now vying for a piece of the streetwear community, how has this sub-culture influenced modern fashion?

Americans are increasingly going to shopping malls to take advantage of their wide selection of food offerings. As people seek experiences within brick-and-mortar settings, the prospect of grabbing a bite at the mall is growing in allure, while the desire to shop there for clothes is on the decline.

The physical shopping experience may never match the ease of e-commerce, but that doesn’t mean people are abandoning the high street. Brands are using concept stores, cultural events, and customisation to attract footfall and communities that care about more than products alone.