They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?

While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

For many people with hidden disabilities, wearing a mask can further complicate existing barriers. As the government enforces sanctions on people who don’t wear masks in public, a number of supermarkets have joined a scheme that recognises a sunflower badge for those who are exempt.

Created for young children with learning and communication difficulties, Something Special is wildly popular with Gen Alpha kids of all abilities. It not only provides entertainment and education but also helps to shape their views and expectations of inclusivity in the world around them.