Who are Generation Alpha?
REPORT
12 Sep 2019
Who are Generation Alpha?

They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?

John Marsden

John Marsden is a teacher in Australia and the author of The Art of Growing Up.

Christine Michel Carter

Christine Michel Carter is a brand consultant, influencer, and author of Can Mommy Go To Work?

Mihaly Szemenyuk

Mihaly Szemenyuk is a senior games developer at Ecocarrier Inc, the firm behind the W5Go series of educational apps and games.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.